That’s why we created Pharmacologie. It’s marketing strategy for the digital age…specifically for pharma.
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Pharma is very good at training and deploying sales people in the field to sell brands. The pharma sales model has worked for many years. It's also one that's often said to be under threat, but is it really? We look five years out. This article was originally...read more
In this article, we will look at the 5 pharma marketing trends that you need to know about. This article was originally published at Pharma In Focus as part of a 5 part marketing series. B2B marketers have been adopting new marketing techniques at a much slower pace...read more
Confused about what email marketing rules you need to follow to comply with the Australian privacy laws and to collect email consent or permission? Here's a quick overview, specifically for pharma marketing professionals. Want to take this guide with you? Download...read more
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