The Future of the Pharma Sales Force

The Future of the Pharma Sales Force

Pharma is very good at training and deploying sales people in the field to sell brands. The pharma sales model has worked for many years. It's also one that's often said to be under threat, but is it really? We look five years out. This article was originally...

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Marketing Highlights From EyeForPharma

Marketing Highlights From EyeForPharma

Pharmacologie was pleased be an official media partner at this year's EyeforPharma event in Sydney. Below we have collated the marketing highlights over the 2 days. Day 1 Leadership: How to foster innovations, continuity and stability in our senior teams despite a...

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