Confused about what email marketing rules you need to follow to comply with the Australian privacy laws and to collect email consent or permission? Here’s a quick overview, specifically for pharma marketing professionals. Want to take this guide with you? Download our email marketing rules guide now (link at bottom).
(usually included in email footer)
- Link to company contact information
All commercial emails must contain clear and accurate identification of the sender of the message and information on how you can contact the sender.
- Link to unsubscribe
Under the SPAM act, every commercial email must include a obvious unsubscribe link. Unsubscribing must also be free and simple to do (no sign-in required) and honoured within 5 business days. If you do not have an unsubscribe facility, the following simple statement will suffice: “Unsubscribe: if you no longer want to receive messages from us, simply reply to this email with the word “unsubscribe” in the subject line.”
- Copyright statement
Some companies require that copyright statements be included in the email footer. Copyright © [year] [Company name], [City, State, Country]. All rights reserved. [Local company address]
Capturing Email Marketing Consent
The below are elements users must actively agree to (usually via a tick box) in order for you to collect their ‘expressed consent’ for marketing purposes (also known as ‘permission’). The wording can be changed to some degree.
- Email consent statement[tick box] I agree to receive information and electronic messages from [company name] including updates on education, services, events and products provided by [company name] (please note some material may be promotional in nature).
- Privacy Collection Statement
This resource is intended only to provide a summary and general overview on matters of interest. It is not intended to be comprehensive nor does it constitute legal advice. We attempt to ensure that the content is current but we do not guarantee its currency. You should seek legal or other professional advice before acting or relying on any of the content.